Who founded LOOM?
LOOM was launched as a physical space in 2017 in Los Angeles, founded by Erica Chidi, a doula, educator, and author and Quinn Lundberg, a policy advocate. In 2021, LOOM expanded into its new identity as a digital platform reimagining women’s health education.
Erica Chidi is the Co-founder and CEO of LOOM. She has helped thousands of women strengthen their ability to care for themselves and others and to advocate for their sexual and reproductive health. Erica is the author of Nurture: A Modern Guide to Pregnancy, Birth, Early Motherhood and Trusting Yourself and Your Body. She has been published in The New York Times and featured in Vogue, Goop, Glamour, The Cut, and Marie Claire.
What is Sexual & Reproductive Health and why does it matter?
At LOOM, our educational programs are designed to help you better understand and navigate the continuum of sexual and reproductive health experiences, from periods through menopause and everything in between. We like to think of it as a continuum because these experiences are ongoing and interconnected. Understanding your period and menstrual cycle can help you better understand things like your fertility or birth control options. Your experience of sex and pleasure will likely evolve over your lifetime, and be directly impacted by things like pregnancy and menopause. The list, or continuum, goes on and on.
Women and birthing people don’t have good, trusted resources for this essential knowledge. There’s a lot of fear, shame, and stigma applied to health experiences and bodily realities that are entirely normal and natural. SRH is the primary healthcare experience for women, so every woman deserves stigma-free, shame-free health education that supports empowered choices.
What makes LOOM’s programs different from other Sexual & Reproductive Health education offerings?
Most Sexual & Reproductive Health information is outdated, vague, biased, or treats your body like a problem to be solved. At LOOM, we offer trustworthy, stigma-free, and actionable information to help you make empowered decisions and feel better.
Our programs weave together a broad spectrum of skills and modalities: sensory and somatic tools, communication skill-building, opportunities for reflection, and frameworks for making personal decisions. It’s not just about taking in information – we care about how you apply what you’re learning, and how you feel along the way in your everyday life.
Our Pregnancy & Postpartum program was developed by a diverse panel of experts, doulas, midwives, and OBGYNs. We also include the wisdom and nuance of real people. And we know that your lived experiences impact your health and choices, so classes within the program cover important considerations like trauma-informed approaches and anti-racist care preferences.
I’m having an issue with my account. Who do I talk to?
We’re here to help. Send us an email to firstname.lastname@example.org and we’ll figure it out together.
Can I gift a LOOM program?
Not just yet, but gifting LOOM is in the works.
Can I pay for my program using insurance or a HSA?
At this time, we’re only able to accept payment by credit card.
How do I contact LOOM for general inquiries?
You can always reach us at email@example.com.
How do I contact LOOM for partnership or press inquiries?
Send along press inquiries to firstname.lastname@example.org.
PROGRAMS & EDUCATION
Who is LOOM's Pregnancy & Postpartum program for?
Our current program is designed for the birthing person and the people that love and support them.
While the program centers you and your experience as the birthing person, all class content can also be explored with a partner or chosen family.
When should I take the Pregnancy & Postpartum program?
You can start the program at any time during your pregnancy. Based on our years of experience we know that there is no one-size-fits-all approach to timing your learning. For some, they want to start gathering info as soon as they get that first positive pregnancy test. Others prefer to wait until later on in their pregnancy to start really gathering their resources for labor, delivery, and early postpartum. Unlike traditional classes, our program is uniquely designed to let you jump in at any time and take just the information you need - no more and no less.
You’ll have a chance to connect with other pregnant and postpartum people at your same stage no matter when you start. And you can revisit and reconnect with all program content at any point along your journey.
If you’d like to know more about LOOM’s Pregnancy & Postpartum program, check out detailed information here.
What is the format of LOOM’s program?
The classes within our programs include a mix of videos, audio conversations, and written guides – there’s something for everyone’s learning style.
All class content is on demand, so you can explore what’s most interesting to you at your own pace, revisit information when you need it, and learn with your partner or support team anytime, anywhere.
Purchasing the Pregnancy & Postpartum program also gives you access to exclusive live events, including live Q&As with educators and experts as well as chances to connect with other pregnant and postpartum people in the program.
Who teaches the classes in LOOM’s programs?
LOOM’s curriculum is developed collaboratively with practitioners and experts in the Sexual & Reproductive Health (SRH) space. The program offers a full spectrum of perspectives including doulas, midwives, OBGYNs, authors, and more.
Classes are taught by Erica Chidi, co-founder and CEO of LOOM, doula, health educator, and author. Throughout each class, Erica is in conversation with various health experts as well as real people sharing their lived experiences.
Can I take the program on both desktop and on mobile?
Yes! You can watch and listen on the go, and you can download and print all written guides. As you move through the content, you’ll also notice opportunities to practice self reflection, sensory strategies, and techniques for communicating with your partner or care team. While LOOM is compatible with all your devices, we know that the most important learning happens offline.
I live outside of the US. Can I still take a LOOM program?
You can. In fact we have people participating in LOOM’s Pregnancy & Postpartum program all across the globe. You can take LOOM programs from anywhere in the world that accepts Stripe payments. Some of the practices, policies, and care options may be specific to the United States.
Once I purchase a program, how long will I have access to it?
You have unlimited access for 12 months. Take in content at your own pace – you can revisit program materials again and again, taking away something new each time.
I have a question about a medical or care-related issue. How do I ask it?
LOOM is not able to answer any specific medical or care-related questions. Any such questions should be brought to your personal care providers. We hope that you’ll use the education, self compassion, and skills you develop with LOOM to enhance communication with your care team.